Customer opinions are extremely important to us so we work with independent research companies such as ServiceTick and Trinity McQueen to help us understand how happy our customers are and how we can improve the service we provide.
Through a combination of email, SMS, face to face and occasional telephone research, often following a recent interaction with us, we’re able to respond quickly to the changing needs of our customers.
If you’re selected to take part in the research, ServiceTick or Trinity McQueen, will get in touch with you and if you are happy to share your opinions it will help us to better meet your needs.
“It’s important that our customers feel like they have a voice and that we listen to their feedback. That’s why our research is key as it allows us to understand our customers and improve areas of our service that they might be concerned about.”
Rebecca Allsop, Head of Customer Strategy and Planning
We occasionally work with other research partners to get a better understanding of customers, or contact customers directly to ask for their feedback. If you are keen to give us your thoughts on a regular basis to help shape the future direction of the Society, our Customer Panel may be of interest to you. Here are some of the initiatives we’ve worked on.