Charitable giving

Giving to charity is about making a difference – stepping in, lending support, and helping people when they need it most.

Since 2022, we’ve committed 1% of our pre‑tax Group profit each year to charitable causes. It’s one way we’re turning our purpose into action, supporting communities and helping create a fairer future for everyone.

Three people working outside in a garden

Improving financial wellbeing

Through our charity partnerships and programmes, we help create supportive spaces where people can talk openly about money worries, access practical help, and move forward with confidence.

That means clearer advice, better education, and real support – helping people manage day‑to‑day finances, build resilience, and feel more in control over the long-term.

Helping people have a home

Everyone should have a place they can call home. Through our support for charities, we help improve access to timely, high‑quality housing support. From improving safety and comfort, to helping people understand what changes can make homes work better for real lives.

Over time, this helps people move into, stay in, and live comfortably in safe, secure homes.

Our charity partnerships

Our eligible members help choose the causes we support.

We run a charity partnership programme where we work together with meaningful causes, whose missions align with our purpose and values.

Here’s who we’re supporting right now:

Help for Heroes

Members’ choice at the 2026 AGM.

No one should feel trapped in their own home. Too many injured veterans struggle with everyday things like bathing, cooking, or moving safely around their house. Pain, disability and injury can turn familiar spaces into obstacles.

Thanks to our members’ vote, we’re supporting Help for Heroes to adapt homes and improve accessibility for injured veterans. With guidance from Occupational Therapists, this partnership helps transform unsafe houses into homes that support dignity, independence, and everyday living.

Because those who served deserve to feel safe and comfortable in their own space.

Find out more about Help for Heroes on their website.

Registered charity number 1120920 in England and Wales and SC044984 in Scotland.

Refuge

Members’ choice at the 2025 AGM.

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Escaping abuse is only the first step. Rebuilding a life takes time, support, and financial independence.

Refuge is the UK’s largest specialist domestic abuse charity, supporting thousands of women and children every day. With our members’ backing, Refuge delivers the Towards Financial Freedom project. It helps survivors regain financial security and independence as they rebuild their lives free from abuse.

This one‑to‑one support tackles economic abuse head‑on. For example, help with fraud and coerced debt, understanding credit reports, working with creditors, securing online accounts, and opening safe bank accounts.

For the first time, this specialist support is available nationwide – no matter where you live – and Refuge continue to campaign to raise awareness and drive change.

Find out more about Refuge on their website.

Registered charity number 277424.

Age UK

Members’ choice at the 2024 AGM.

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Growing older shouldn’t mean feeling cold, unsafe, or alone. Our members’ vote is supporting Age UK’s work helping older people live well and independently in warm, safe, secure homes and supportive communities.

This includes funding tailored, one‑to‑one advice sessions delivered through 11 local Age UKs. So far, over 2,900 people have received help, with a target of 5,500 by the end of the project.

It also helps with benefits, guidance on home adaptations, and connections to local services. Plus friendship and community support for those feeling isolated.

Thanks to our members’ vote, Age UK’s free national Advice Line has answered 14,000 calls and counting. It’s also funding vital research into how the cost‑of‑living crisis is affecting older people.

Find out more about Age UK on their website.

Registered charity number 1128267.

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